
WayToGo · Redesigning a PMR booking experience
Improved clarity and booking completion for PMR users — redesigning a broken service experience end-to-end.
Product & CX Designer
Built my foundation in luxury customer experience (Dior, Jacquemus),
where precision, clarity, and attention to detail are non-negotiable.
Designing clarity-first experiences that improve usability, build trust, and support confident decision-making across e-commerce and service products.
I approach design as a system — where content, structure, and interaction work together to guide users naturally.
My work focuses on reducing ambiguity, strengthening trust, and making complex experiences feel simple and predictable.
With a background in high-end customer experience (Dior, Jacquemus), I developed a strong sensitivity to user expectations, detail, and consistency — now applied to digital products.


Improved clarity and booking completion for PMR users — redesigning a broken service experience end-to-end.
02Increased trust in high-value purchase journeys — bridging digital convenience with in-store confidence.
03Reduced purchase hesitation through UX writing — microcopy strategy for first-time activation on a secondhand fashion app.
04Designed a time-first discovery experience — reducing cognitive load for podcast users with limited attention.
Have a project in mind? Let's design something clear, useful, and impactful together.